To reinforce why crisis preparation is essential to maintaining your organization’s reputation, we turned to our friends, mentors and colleagues from the Public Relations Global Network (PRGN) to gather perspectives from crisis communications experts around the globe.
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Learn how to build a strong crisis plan foundation in five practical steps, including forming a crisis response team, creating a threat matrix, outlining an activation plan, crafting situational messaging and the importance of regular practice for effective crisis response. Ensure your organization's preparedness for crises with these actionable guidelines.
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Learn the four essential steps to implement an effective crisis management plan when repositioning your organization. By understanding the current landscape, identifying key stakeholders, drafting key messages and equipping your team, you can navigate sensitive announcements with transparency and empathy to shape a positive outcome.
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Learn the importance of crisis preparation for organizations in today's fast-paced world where bad news can spread rapidly. Discover the five key reasons to develop a crisis plan, ensuring a quick and effective response to safeguard your company's reputation.
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Peritus launches its "Meet the Media" series, a Q&A where we chat all things journalism, reporting and PR and have a little fun, too. This MTM feature is all about Illyshia Parker, CRE reporter for Birmingham Business Journal.
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Have you ever read about a large, public crisis and wondered how you would have responded? Learn from our crisis communications team and join us each month as we break down real-life scenarios, walk through key insights and learn appropriate response tactics. This month, we are revisiting Red Lobster’s 2020 Mother’s Day viral video and sharing a few crisis lessons learned.
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