Looking back, teaching prepared Joe for PR in unexpected ways. Simplifying complex ideas, pivoting on the fly, listening closely, and using storytelling to make concepts stick—all skills honed in the classroom—now help him craft messages that truly resonate. The dots only connect in hindsight, but every experience builds the foundation for what comes next.
Read MoreRunning taught Casey that progress isn’t about speed — it’s about consistency, strategy and grit. What began as a personal challenge turned into a playbook for agency operations, where small, intentional steps and a team mindset drive long-term impact.
Read MoreWith four APR-accredited pros on our team, we bring expert planning and real results to every client. Ready to move from tactics to strategy? Start with these five essential steps to build a communications plan that makes an impact.
Read MoreAs seen in Birmingham Business Journal’s Guest Notebook: Lousie emphasizes the value of stepping away from daily operations, as she shares lessons from a three-month disconnected maternity leave. Trusting her team allowed them to grow, innovate, and handle challenges while giving her clarity to focus on strategy. She urges leaders to let go, foster team growth, and model a healthy work culture, making stepping back an investment in a stronger, more sustainable business.
Read MoreLiz Boyle’s summer at Peritus combined hands-on PR experience with a welcoming team culture. From helping with projects for RCX Sports and Innovate Alabama to promoting the MLB Field of Dreams Game, Liz gained valuable skills and felt right at home. She returns to her studies with a deeper appreciation for teamwork and the impact of public relations.
Read MoreKnowing you can trust someone is essential in any line of work, but especially in public relations. A big reason our firm has been successful is because we continue to pay it forward and “play well in the sandbox.”
Read MoreAgency life is one heck of a roller coaster. How do we shape our firm of the future? There’s only one way to find out—we blaze our own trail.
Read MoreDing Ding! With the world as our classroom last year, the Peritus crew sported our backpacks and committed to lifelong learning to better support our clients.
Read MoreRather than recognize this initiative as a typical service day, Regions, Protective Life, Landscape Workshop and Children’s of Alabama wanted to take this effort a step further and develop a brand that would carry across all seasons.
Read MoreI invite you to join me and look at 2020 in a different light by watching this 60-second highlight video sharing ways we shined light in darkness this past year.
Read MoreAfter more than a full month of working remotely and social distancing during COVID-19, our team is reflecting on how we prioritize wellness since the normal routines of our daily lives are anything but normal.
Read MoreWe all get pulled into the daily requests, but it is so much more rewarding for our team to work on efforts aligned on our shared vision, that utilize objectives and key results to measure impact.
Read MoreChances are you are trying to work remotely this week while balancing childcare and other personal obligations, so we thought you may appreciate a few tips learned from personal experience.
Read MoreWhen reflecting on 2019, it became clear that Peritus needed to shine brighter to better fulfill the firm’s mission in connecting our communities.
Read MoreIn order to better connect our communities for a brighter Alabama, philanthropy is an integral part of the Peritus culture.
Read MoreEarned media is an influential and cost-effective way to not only build recognition, but effectively tell your story and win over new fans or brand ambassadors.
Read MoreHere are six ways to apply parenting skills to improve our public relations practice and benefit your team’s personal and professional growth.
Read MoreWe have been lucky to have the support of two brilliant interns who are truly AP Style gurus, media relations machines and social media aficionados. We couldn’t think of a better way to cap off their summer than by chatting with them about their summer experience, passions and where they’re heading next.
Read MoreThe Sun Does Shine by Alabama’s own Anthony Hinton is a powerful and beautifully written personal account of finding life and freedom while spending 30 years on death row (do yourself a favor and read it now). In his darkest days on the Row awaiting an inevitable fate, Mr. Hinton found light in connecting with his fellow brothers by starting a book club.
Read MoreAlthough “networking” may sound like a buzzword, there is long-term value in developing and fostering professional relationships. Connections developed outside your office can lead to mentoring opportunities, career development, referrals, contacts for your clients and allies for your success.
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